0% OTA FEE - SERVICES UPSELL - PACKAGE MANAGER
Booking Engine that earns
Beyond the limits of traditional direct booking: incentivize your future guests to book directly and promote upselling within their reservation process.
One step ahead of your competition
Today’s guests expect more. They want deeper engagement, faster reactions, more flexibility, simplicity, and relevance. They value time and prefer to organize their trips in one place.
Put what your guests want at the forefront of your hotel! Online Booking Software centralizes everything within one platform — your client can check available rooms in a special calendar, book accommodation just in a few clicks, and order additional services or vacation package offers (deals) in advance via website or app. The simpler, the better!
How does it work?
The HotelFriend Online Booking System is more than just a booking button. Its interface goes beyond the choice of rooms and desired dates. You can also customize colors, add your hotel's logo, and fill the portfolio with descriptions of your offers, turning the Booking Engine into a small website for your hotel.
In the search bar, guests can select the date, the room price, the room type, the number of adults and children, and filter all other relevant features of the available room. When choosing the dates of their vacation, the calendar displays the lowest price available, so clients can quickly navigate in which period it is more profitable to plan their holiday.
In the shopping cart, customers can view a room and services they ordered, leave comments on booking and pay online. Once your guest completes the reservation, hotel staff receive a notification.
Since our Booking Engine is a part of PMS, the workflow will be fast and smooth. Your hotel inventory syncs in real-time so you don't have to worry about a thing.
Wondering how the Booking Engine works?
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Awesome Booking Engines of our clients
Check our Booking Engine in action, take a look at some of the live systems here:
Introduce your hotel to guests
Your hotel boasts a prime location and a great spa? Or maybe it is a cozy chalet with a fireplace, set just nearby the ski run? Whatever are the benefits of your property, guests need to know about them. Add detailed descriptions and nice imagery to your Portfolio and put your hotel out in the best possible light.
Showcase available rooms
Our Booking Engine allows guests to choose the room in terms of type, size, and facilities with filters. In addition, guests will be able to review your cancellation policy, indicate whether they want to add meals and write a comment if they have any extra requirements.
Create package offers
With the Booking System, you can sell targeted deals you have created on the hotel’s website. People book package offers more enthusiastically because they get accommodation, services, and other advantages at a more favorable price. Additionally, your hotel will be promoted free of charge by guests sharing their impressions of the faultless service.
Sell not only accommodation but also services
A distinctive feature of our software is the ability to sell your hotel services online, right away. This puts your guests in control of their stay and brings you increased income. Add any services available at your property: from food to wellness options, and your guests can pick up what they need before paying for the booking.
Increase the value of the shopping cart in the middle of the booking process
Multifunctional shopping cart allows you to create a potential need for further services, your special offers, and deals. Thus, guests order several products at once, which leads to an increase in sales in your hotel.
Let the guests pay in the way they’re used to
The system enables payments via PayPal, Stripe, Visa, and Mastercard. Guests can choose the option that suits them best: whether it’s online payment, bank transfer, or payment on the spot. Automatic invoicing will help business travelers to get complete documentation of travel expenses for their companies.
What you get
Direct bookings
There is no need to engage third-party intermediaries to sell your rooms. Addressing your guests directly gives you more flexibility, as everything happens on your terms.
Zero-commission sales
Unlike OTAs, we do not charge you any commissions for sales — buy a subscription and enjoy all the benefits of your package.
Simple customization
Customize anything you want: choose the colors of the page, links, and buttons. You can change the design at any time and up to your liking.
Instant payments
Sell your rooms, services, and package offers online. Your guests can pay in advance with a card, and payment for accommodation and services will immediately go to your hotel account.
Fast & reliable workflow
Being part of our system, the Booking Engine is perfectly integrated with the Channel Manager. This way, your inventory syncs instantly, preventing any risks of overbookings or missed reservations.
Ready-made website
If you do not have your own website, the Booking Engine can become one, as there is everything you need to effectively sell your accommodation and services. And if you want something bigger, we can build a full-fledged website for you as well!
Benefits of the Booking Management Software
Process automation
- Fast, well-organized, and effective booking process.
- Saves your own and your guests’ time.
Revenue increase
- Revenue increase due to the enhancement of direct sales.
- Growth in sales of both rooms and other hotel services with upsells.
Enhanced selling
- No commissions for direct bookings.
- Add value to your rooms with deals, add-ons and packages.
Payment security
- Tokenization keeps guests’ sensitive data protected.
- Receive money in advance with safe and secure prepayment options.
Success Stories
HotelFriend AG
HotelFriend is a global IT company and provider of business software with offices across Europe.
The company specializes in R & D in the travel and hospitality sectors, cloud computing, e-commerce, CRM, ERP, and the development of mobile and desktop apps.
F.A.Q.
Small properties often feel the pressure of high OTA commission fees, which can significantly reduce profitability. Prioritizing a commission-free booking engine helps hotels retain more revenue, lower unnecessary costs, and strengthen their market position.
Selection Criteria
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Live Availability Updates
Accurate real-time room inventory updates reduce the risk of double bookings and ensure reliable availability across all channels.
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Optimized for Mobile
Designed to function seamlessly on smartphones and tablets, making booking easy for travelers on the go.
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Straightforward Pricing
A flat monthly fee without additional charges per reservation provides transparency and better cost control.
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Safe and Flexible Payments
Allows guests to pay securely online, leave deposits, and choose from multiple currencies and payment options.
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On-Brand Experience
Fully customizable to match your hotel’s visual identity, including logo, colors, and typography.
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Revenue-Boosting Features
Encourages guests to add extras such as meal plans, packages, upgrades, or special services during booking.
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Seamless PMS Connection
Reservations are automatically synchronized with your management system, keeping all data organized and up to date.
Types of Solutions
There are three main categories of booking solutions for small hotels:
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Standalone Booking Engines
Often commission-free, basic systems integrated directly into a hotel’s website.
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OTA-Based Systems
Solutions that rely on third-party platforms (OTAs) and typically involve commission fees.
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All-in-One Platforms
Integrated systems combining PMS, channel manager, booking engine, guest communication tools, and POS in one centralized platform.
When HotelFriend Booking Engine Is Good for Small Hotels
HotelFriend’s booking engine is an excellent choice for small hotels seeking a simple, commission-free solution to streamline operations and increase direct bookings.
It’s especially appropriate when:
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You Need Easy Website Integration
The booking system can be quickly embedded into your hotel’s website with minimal technical effort. No major redesign or complex coding is required.
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You Want to Boost Direct Bookings
Encouraging guests to book directly through your website reduces reliance on OTAs and lowers commission costs, improving overall profitability.
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Brand Consistency Is Important
The booking page can be customized with your hotel’s logo, colors, and design elements, maintaining a professional and consistent brand experience.
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User-Friendly Experience Matters
Guests can book easily from mobile devices using a responsive interface. Clear and simple booking steps help maintain high conversion rates.
The HotelFriend booking engine is ideal for small hotels seeking a brandable, mobile-friendly, and easy-to-integrate direct booking solution embedded into their hotel management system.
Today’s hospitality businesses operate in a highly competitive environment. Hoteliers aim to reduce OTA commissions and increase direct revenue while guests expect fast, seamless online booking directly through a hotel’s website. An easy-to-integrate booking system is essential for hotels today.
Selection Criteria
When choosing a booking system for your hotel website, consider:
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Mobile Responsiveness
The system must work smoothly on tablets and smartphones, ensuring guests can book easily from any device.
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Brand Customization
The booking interface should match your hotel’s design (colors, logo, fonts) to deliver a consistent brand experience.
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Payment Processing Options
The system should support secure online deposits and payments, as well as multiple payment methods, giving guests flexibility.
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Upselling Capabilities
The booking engine should allow you to offer packages, upgrades, or additional services during the reservation process to increase revenue.
Types of Booking Solutions
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OTA-Based Booking Solutions
Platforms that rely primarily on OTAs and involve commission fees.
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Standalone Booking Engines
Independent tools that handle only online reservations and require integration with a PMS.
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All-in-One Hotel Management Platforms
Fully integrated systems combining PMS, booking engine, channel manager, event management, POS, and guest communication tools.
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Modular Systems
Separate PMS, booking engine, and channel manager solutions connected via integrations.
When HotelFriend Booking Software Is the Best Fit
The standard HotelFriend Booking Engine is ideal when your hospitality business:
- Needs commission-free direct bookings to reduce OTA costs.
- Wants a quick-to-launch booking platform embedded directly into your website.
- Offers basic upsells such as room upgrades, packages, or meals during booking.
- Prefers a straightforward interface without complex customization.
- Requires real-time synchronization with PMS and channel manager to prevent overbookings.
- Operates a single property or small portfolio without heavy reliance on booking sites.
HotelFriend Booking Engine is ideal for independent hotels or small chains seeking a reliable and integrated direct booking solution.
When Booking Engine Pro Is the Best Fit
Booking Engine Pro is designed for properties that:
- Want full control over the guest booking journey with modular components.
- Need multiple booking resources for different campaigns, brands, or guest segments.
- Require flexible booking pages tailored to different audiences.
- Manage multiple properties and need centralized control.
- Plan seasonal promotions, advanced marketing campaigns, or dynamic pricing strategies.
- Seek a scalable platform that supports business growth and additional modules without coding.
HotelFriend Booking Engine Pro is the ideal solution for hotel chains, large hotels, and boutique properties seeking a flexible and scalable booking experience.
Both HotelFriend booking solutions are fully integrated with HotelFriend’s PMS, operational tools, and channel manager. This makes them reliable, scalable, and future-ready. Choosing the right booking software version is essential — it strengthens your brand identity, maximizes revenue, and creates an unforgettable guest experience.
These types of systems help properties grow direct reservations, improve occupancy rates, and simplify the way bookings are handled. They keep room availability up to date across different platforms, support higher room sales, and create a smooth, user-friendly booking journey for guests.
Selection Criteria
When evaluating channel management and booking engine solutions for your property, keep these key factors in mind:
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Booking Conversion Tools
The booking engine should turn website visitors into direct reservations with a smooth, secure online booking process.
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Integration with PMS
The system should integrate seamlessly with your property management software, ensuring reservations, rates, and availability are updated in real time.
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Automation
Reduces manual work by automatically processing reservations and distributing updates.
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Real-Time Availability Updates
Ensures that room inventory is reflected across all sales channels.
Here’s a list of solution options that hotels typically consider — and how HotelFriend fits each:
1. Integrated Booking Engine + Channel Manager
A solution that manages direct online bookings and room distribution from a single platform:
- HotelFriend Channel & Booking Platform
- Real-time room distribution to partner channels and OTAs
- Includes an integrated booking engine that allows guests to make direct reservations through your website or mobile app.
- Automatic updates for availability and rates
- Centralized dashboard
This option works well if you’re looking for one platform that manages both direct bookings and distribution across channels, which means you won’t need to juggle several different tools or platforms to get everything done.
2. Booking Engine (Direct Bookings)
A solution focused on capturing direct reservations from your website:
- HotelFriend Booking Engine Module
- Secure and reliable payment processing
- Mobile-optimized, fully responsive booking widget
- Immediate reservation capture with instant confirmation
- Seamless integration with the Channel Manager and PMS
A robust booking engine helps increase direct reservations while lowering reliance on third-party distribution channels and their associated fees.
3. Channel Management (Rate & Inventory Distribution)
A system that synchronises availability and rates across online sales channels:
- HotelFriend Channel Distribution Module
- Two-way real-time syncing of pricing and room inventory
- Support for partner networks and OTAs
- Centralised control panel for settings and channel performance
- Ensures consistent data and prevents overbookings
This option helps you maintain control across all booking platforms from a single interface.
4. Unified All-In-One Platform
A complete hotel software ecosystem that includes:
- PMS (Property Management System)
- Booking Engine
- Channel Manager
- Guest Experience Tools
- Reporting & Analytics
- POS Integration
The HotelFriend All-In-One Platform combines all essential functions into one system. It eliminates the need for separate tools and streamlines your operations. This approach is beneficial for small and medium-sized properties seeking simplicity and smoother operations under a single vendor. Each option can be matched with your operational budget, needs, and growth plans — from basic distribution to fully unified hotel management.
For a small hotel, choosing the right Channel Manager and Booking Engine is key to boosting bookings and managing your rates and inventory across all sales channels automatically.
When evaluating Channel Manager and Booking Engine software for a small hotel, keep the following criteria in mind:
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Direct Booking Support
A built-in booking engine allows guests to book directly on your website or mobile app. It cuts out third-party fees and increases revenue.
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Seamless PMS Integration
The channel manager and booking engine should connect directly with your PMS, ensuring that rates, availability, and reservations are updated in real time across all channels.
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Real-Time Availability Sync
Keeps your inventory accurate across all channels—GDS, OTAs, and your own website—helping prevent overbookings and ensuring guests always see the correct availability.
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Reliable Support
Reliable technical support gives you confidence, especially during season peaks or unexpected issues.
Direct booking and channel distribution usually come in one of two forms for a small hotel:
1. Integrated All-in-One Systems
These are combined into a single platform:
- PMS (Property Management System)
- Booking Engine
- Channel Manager
Having everything in one system reduces manual work, removes the need for separate third-party tools, and keeps data consistent across all your hotel management operations.
2. Modular Add-Ons to PMS
Some systems allow hoteliers to add a Channel Manager and Booking Engine module to the existing PMS. This requires careful configuration to ensure seamless operation, but provides real-time synchronisation.
When HotelFriend Is a Good Fit
HotelFriend is particularly suitable for small hotels because it offers:
- Fully integrated PMS, Booking Engine, and Channel Manager — no need to manage separate management systems
- Direct booking engine: This enables guests to book directly through your website or app rather than via an OTA.
- User-friendly interface: Day-to-day tasks such as updating rates, managing bookings, and checking availability should be straightforward so it’s easy to use and doesn’t demand deep technical expertise or lengthy training sessions.
- Real-Time Rate and Availability Sync: Instantly updates rates and availability across all your booking channels, ensuring information is always accurate and consistent.
By choosing HotelFriend, you get a unified system that handles direct bookings, distribution, and property management, reducing costs, simplifying training, and improving operational efficiency.
For small and medium-sized properties, increasing direct bookings is a priority as it reduces dependence on third-party OTAs. HotelFriend Online Booking Engine Software enables hotels to control pricing, accept direct reservations, enhance convenience, and build stronger relationships with guests.
Key criteria when selecting a booking engine:
- Mobile Compatibility
A significant share of hotel website traffic now comes from mobile devices. A mobile-optimised booking engine reduces bounce rates, increases completed reservations, and captures last-minute bookings from travellers on the go.
- Conversion Features
Conversion tools encourage website visitors to complete bookings instead of switching to an OTA or abandoning the process. Even small improvements in conversion rates can significantly reduce OTA dependency and increase direct bookings. By leveraging conversion features, hotels can improve profit margins, generate more direct revenue, and maintain greater control over guest relationships.
- Ease of Use
Intuitive interfaces allow quick booking completion and ensure a smooth reservation experience for guests, improving service quality and operational efficiency.
Booking engines generally fall into three categories:
- PMS-Integrated Booking Engines
- Standalone Cloud Booking Engines
- Mobile-Optimised Booking Engines
A booking engine is particularly useful when:
- Guests are comfortable booking online
- The hotel aims to reduce OTA commissions and increase direct bookings
- Integration with the existing PMS ensures real-time room availability and rates
- The hotel has a functional website or plans to launch one
HotelFriend Booking Engine Software delivers strong direct booking growth when:
- The hotel operates a functional website
- Promotions, add-ons, and packages are actively marketed
- Inventory and pricing are updated in real time via Channel Manager and PMS
- The booking flow is friction-free and fully mobile-optimised
Properties with a fully integrated booking engine commonly experience direct booking growth of approximately 10–40%. HotelFriend Booking Engine enables hotels to streamline reservations, maintain direct guest relationships, and increase revenue while enhancing the overall booking experience.
By offering a seamless and user-friendly booking journey, HotelFriend helps hotels optimise digital operations and strengthen their competitive position in the hospitality market.