Hotel Channel Manager Software

Manage multiple sales channels in real-time and sell your rooms at flexible rates across the globe.

Get reservations from 200+ OTAs in one system

Use customizable tariff plans for profitable sales

Manage quotas and prices for all distribution channels

Set restrictions for connected OTA platforms

Update info about available rooms across all channels

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Hotel Reservations from different channels
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Digitize your property with reliable software provided by a certified German provider!

Achieve maximum sales rates
maximum sales

Achieve maximum sales rates

A Channel Manager is a reliable tool that helps to manage room inventory and rates, as well as to make your property visible on leading booking platforms with no extra effort.

Instant synchronization with multiple top OTAs enables you to reach the maximum sales rates for your hotels or apartments. Since our Channel Manager is seamlessly integrated into HMS, there are no time gaps between incoming reservations.

Conduct your business without any worries about overbookings, missed bookings, or inaccurate prices.

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How does a Channel Manager work

A Channel Manager synchronizes your room rates and availability across all connected online sales channels.

To connect to a new channel, you need to send a connection request in one click and after that we will contact you to help you with further synchronization.

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How Channel Manager works

Whether you add new info about the accommodation, change prices in the system, or someone makes a booking – all your listings will be updated automatically and in real-time. Manage and promote your property on multiple platforms from one system.

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Must-have features of Channel Manager

There are a number of features that can make all the difference for your successful online presence.

The efficient online distribution system should have the following key elements:

efficient Channel Manager
Connect with the world’s leading OTAs directly through our platform

A.R.S. - Alberghi Ristoranti Sirmione



Aia Palas

Aic Travel Group


AJA - Associazione Jesolana Albergatori

Alliance Resaux







Booking Piemonte


Capri Online


Charme and Relax

Charming Italy



Ctrip -



Destination Florence

Dimore D'Epoca



eDreams ODIGEO

Elba Promotion

Els Ports

Escape Away -


ETS - Executive Travel Service







HostelWorld Group





HotelsCombined - Revato




I Castelli

Imperatore Travel



Ionian Travel


Italy Hotels - Federalberghi

Italy Hotels Umbria

IVH Group






LoveVDA - Valle D'Aosta



Mr and Mrs Smith

One Two Trip

One Up Travel

Ostrovok - Adamello Sky


Rate Hawk

S7 Airlines




Stay Bonanza

Sun Hotels

Svoy Hotel

Tablet Hotels

The Best Spa Hotels


Travel Republic



Trentino Booking

UTS Group - HotelBook

Valdichiana Living


Visit Tuscany




WHL - Worldwide Hotel Link





Zen Hotels

What you get with HotelFriend Channel Manager

Up-to-date listings

Accurate prices

+ Up-to-date listings

Our software supports 2XML connection that ensures correct updates of the information across all connected channels. Sell your inventory simultaneously on numerous OTAs and provide accurate information on vacancies, prices, and other room details.

Effective promotion

Effective promotion

+ Advertise your property on, Airbnb, Expedia, and more

Enhance your brand visibility and exposure by promoting your property on the world’s leading external booking platforms.

Multiple booking sources

Multiple booking sources

+ Benefit from 200+ OTAs in one system

Sell your rooms all around the globe via numerous international OTAs. Increase your revenue by adding new booking sources to your direct sales channels.

Boost in revenue

Boost in revenue

+ Get full control over distribution

Whenever you get a cancellation, the Channel Manager makes the room available for sale on all channels again, giving you the best chance to sell it in time.

No more overbookings

No more overbookings

+ Reliable 2XML synchronization for your peace of mind

The room inventory is always in sync with the data stored in PMS, so you can sell your rooms across various OTAs without any risks of mistakes.

Optimized performance

Optimized performance

+ Reports show how each channel is performing

You have a complete overview of your sales channels’ performance, so that you can optimize your business strategy in the long run.

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Alp Hotel
Customer about the product

The Channel Manager by HF is very easy to use. Allows us to save time on updating prices and availability. You can control all channels and don’t worry about overbookings. Initial setup was a bit confusing but the customer support team helped to solve all the issues. I would not hesitate to recommend it any time.

Alp Hotel (Engelberg, Switzerland)

Success Stories

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HotelFriend AG

HotelFriend is a global IT company and provider of business software with offices across Europe.

The company specializes in R & D in the travel and hospitality sectors, cloud computing, e-commerce, CRM, ERP, and the development of mobile and desktop apps.

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network of partners

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HotelFriend F.A.Q.

HotelFriend F.A.Q.

What does this product do for the hotelier?
A Channel Manager is a tool that helps hoteliers to automatically place their listings for sale across multiple booking platforms. It allows hotel owners to sit back and increase their hotel occupancy automatically, while providing an opportunity to restrict or release rooms exclusively for certain sales channels at any time.
How can a Channel Manager make my workflow easier?
Our Channel Manager is seamlessly integrated into the property management system, so communication with the booking platforms happens without any delays. Not a single piece of important information, such as email address or guest name, will be lost on the way from one provider to another.
Apart from that, we automate each part of your daily workflow. HotelFriend can gather booked breakfast options, cleaning fees, and even credit card information from the guests, and each guest will receive a fully automated individual booking confirmation from the hotel after making a reservation. The booking is automatically moved to the occupancy plan, the front desk staff is informed via the built-in messaging system, and the hotel owner can also be informed by email if needed. All this can be customized up to your specific needs and requirements.
Can I fully automate my hotel operations and run a staffless hotel with HotelFriend?
Of course, you can! We will help you to automate your daily operations and each step of the guest stay from arrival to check-out. Here is what we offer:
  • ● Arrive with HotelFriend: benefit from a classic check-in, a fast check-in, a contactless check-in via an app, a remote check-in via tablet, and offer your guests digital room keys;
  • ● Stay with HotelFriend: use the guest directory, upsell services, talk via chat in real-time, offer a custom app and assign guest statuses;
  • ● Manage business customers with HotelFriend: receive group bookings, set company rates, use Paymaster option, and manage rooms;
  • ● Work with HotelFriend: streamline the workflow of your housekeeping team, hotel departments, and benefit from room planning, tasks for services, and reports;
  • ● Depart with HotelFriend: manage your hotel accounting, payments, and introduce fast check-out;
  • ● Come back again with HotelFriend: increase guest retention with birthday emails, discounts, and action codes, as well as commission-free sales via the booking engine.
What is a two-way synchronization?
The two-way (2XML) synchronization is a type of connection between Channel Manager and OTAs that guarantees that all room details are relevant. Thanks to it, a room will become unavailable on all the connected platforms, if it is already booked through one platform. And if a reservation is canceled, this room will automatically become available for sale again.
How do I synchronize my OTA systems with HotelFriend?
If your tariff plan includes the Channel Manager module, contact your account manager or write to Support. HotelFriend staff will help you synchronize and, prior to it, check if your account is prepared for the synchronization process.
Can I use the same tariff plan for several channels?
Yes, you can. When editing the Room Rate in the Source field, pull up the sources where you need to place this tariff plan. In case you need to display the tariff plan on any OTA system, you should select Channel Manager.
Does HotelFriend integrate with other systems?
Yes, there are a number of systems with which HotelFriend supports integration. Also, HotelFriend staff helps to integrate and configure everything correctly. You just need to provide the necessary information. You may request integration here.
How do I set up Restriction Plans and import them to the Channel Manager?
You can create Restriction Plans for each individual OTA. For that, you need to click the “Set Restrictions” button in the Channel Manager module. In the new window, you will see Restriction Plans for each OTA. If necessary, you can delete any Restriction Plan by clicking the “-” button. Then, if everything is correct, click the “Connect” button to connect the OTA Restriction plan to the Channel Manager.
How do I proceed to sell rooms on, Expedia, HRS, and other OTAs?
Getting the hotel set up on these platforms is easy and happens in a standard format. Here the Channel Manager helps a lot: many properties use it to maintain rates and availability on the OTAs. Here you will find basic steps on how to sell your rooms on any OTA with the HotelFriend Channel Manager.
Do you provide support?
Yes. If you have any questions or problems, you can always contact our support team via live chat or email at Our employees will be happy to help you. Basic support is included in any package. Applications are processed within 24 hours on weekdays. To get weekend support, you can purchase a 24/7 support package.
How do I switch from my old system to HotelFriend?
You can export data from the current system and import it into the system, configure the necessary settings with the help of HotelFrind employees.
I am trying to add rooms, but the system notifies that the limit has been reached. What should I do?
This means that you have exceeded the limit of rooms indicated in the chosen product and tariff plan. Please contact Support, they will check the information and, upon your request, increase the limit of rooms.
Does HotelFriend provide limited system access based on employee position?
Yes, Hotelfriend provides the ability to create limited access for employees. For example, you like the Housekeeping module, but you do not want to provide full access to the system to your housekeepers. The accommodation administrator can create access for employees of the housekeeper positions. In this case, housekeepers will have access only to the housekeeping Maintenance module. Similarly, other departments can create limited access for employees.

HotelFriend Features

Hotel Management


Department Management

Employee Management

Room Management

Hotel Dashboard


Maintenance Management

Mobile Hotel Live Chat

Operations Outsourcing

Task Management

Finance & Payment

Accounting and Document

Payment Management

Reporting System

Booking Balance

Digital Cash Book

Revenue Management

Room Rates

Service Management

Guest Relations

Guest Management

Booking Request, Offer

Self Check-In

Guest Communications

Communication Automation

Digital Marketing

Hotel Website Development

Destination Management

Deal, Package Composer

Ready to get started?

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