COVID-19

2020 has been a rough year for hoteliers. Fortunately, hospitality businesses considered this time as a challenge and adapted to most issues that emerged due to the COVID-19 pandemic.

The benefits of green and smart resilient hotels are significant ranging from cost savings to risk management. Yet, without biodiversity, the green strategy won't be complete. Below, we’ll cover the ways how to integrate green practices and biodiversity in hotel operations, as well as eco-friendly tech solutions.

Here are several predictions on OTAs further actions. Should we reinforce our direct channels of distribution or rely on intermediaries?

Smart resilient hotels in times of coronavirus crisis in Germany - the tailor-made study for HotelFriend AG Thomas Friedrich, based on Frau Prof. Bronkmann from Fraunhofer IAO research.

Recognizing the role of promotions, what are the best marketing strategies to use in this time of uncertainty? Let’s find out below.

Applying these two methodologies will give you the advantage of understanding both the market and your place in it.

What is the best choice for the hotel business: chatbot or live chat? And do we need to choose between the two of them?

In this article, we will focus on social media marketing tips, which hoteliers should implement in the post-COVID-19 era.

Here are some steps hoteliers can take to achieve the climate-neutral, set out in the policy areas of the European Green Deal.