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COVID-19

Marketing
December 8, 2020

Sources of revenue during the health crisis: Day-use bookings, WFH, coworking

COVID-19
November 20, 2020

The new lockdown plans. What’s next for hospitality?

2020 has been a rough year for hoteliers. Fortunately, hospitality businesses considered this time as a challenge and adapted to most issues that emerged due to the COVID-19 pandemic.

Studies
November 2, 2020

Tackling climate changes: the way towards a “green” hotel in the post-corona world

The benefits of green and smart resilient hotels are significant ranging from cost savings to risk management. Yet, without biodiversity, the green strategy won't be complete. Below, we’ll cover the ways how to integrate green practices and biodiversity in hotel operations, as well as eco-friendly tech solutions.

Marketing
September 25, 2020

The future of OTAs: what to expect from their new adaptive strategies

Here are several predictions on OTAs further actions. Should we reinforce our direct channels of distribution or rely on intermediaries?

Studies
September 21, 2020

Smart resilient hotels in times of coronavirus crisis in Germany

Smart resilient hotels in times of coronavirus crisis in Germany - the tailor-made study for HotelFriend AG Thomas Friedrich, based on Frau Prof. Bronkmann from Fraunhofer IAO research.

Marketing
September 15, 2020

Promotional ideas to boost the hotel's occupancy in post-coronavirus time

Recognizing the role of promotions, what are the best marketing strategies to use in this time of uncertainty? Let’s find out below.

Hotel Management
September 10, 2020

Total-Room-Inventory methodology: why is it so important in the post-COVID-19 times

Applying these two methodologies will give you the advantage of understanding both the market and your place in it.

Marketing
August 26, 2020

Hotel chatbots and live chats are the two big things in customer service in the post-COVID-19 world

What is the best choice for the hotel business: chatbot or live chat? And do we need to choose between the two of them?

COVID-19
August 13, 2020

Social Media Marketing for hoteliers in post-coronavirus times

In this article, we will focus on social media marketing tips, which hoteliers should implement in the post-COVID-19 era.

COVID-19
August 11, 2020

European Green Deal against the background of coronavirus: the priorities for the hotel industry

Here are some steps hoteliers can take to achieve the climate-neutral, set out in the policy areas of the European Green Deal.

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