COVID-19

The future of OTAs: what to expect from their new adaptive strategies
Marketing
September 25, 2020

The future of OTAs: what to expect from their new adaptive strategies

Here are several predictions on OTAs further actions. Should we reinforce our direct channels of distribution or rely on intermediaries?

Smart resilient hotels in times of coronavirus crisis in Germany
Studies
September 21, 2020

Smart resilient hotels in times of coronavirus crisis in Germany

Smart resilient hotels in times of coronavirus crisis in Germany - the tailor-made study for HotelFriend AG Thomas Friedrich, based on Frau Prof. Bronkmann from Fraunhofer IAO research.

Promotional ideas to boost the hotel's occupancy in post-coronavirus time
Marketing
September 15, 2020

Promotional ideas to boost the hotel's occupancy in post-coronavirus time

Recognizing the role of promotions, what are the best marketing strategies to use in this time of uncertainty? Let’s find out below.

Total-Room-Inventory methodology: why is it so important in the post-COVID-19 times
Hotel Management
September 10, 2020

Total-Room-Inventory methodology: why is it so important in the post-COVID-19 times

Applying these two methodologies will give you the advantage of understanding both the market and your place in it.

Hotel chatbots and live chats are the two big things in customer service in the post-COVID-19 world
Marketing
August 26, 2020

Hotel chatbots and live chats are the two big things in customer service in the post-COVID-19 world

What is the best choice for the hotel business: chatbot or live chat? And do we need to choose between the two of them?

Social media marketing for hotels in post-coronavirus times
COVID-19
August 13, 2020

Social Media Marketing for hoteliers in post-coronavirus times

In this article, we will focus on social media marketing tips, which hoteliers should implement in the post-COVID-19 era.

European Green Deal against the background of coronavirus: the priorities for the hotel industry
COVID-19
August 11, 2020

European Green Deal against the background of coronavirus: the priorities for the hotel industry

Here are some steps hoteliers can take to achieve the climate-neutral, set out in the policy areas of the European Green Deal.

Meeting the new standards of cleanliness: 5 signs of a safe hotel
COVID-19
August 4, 2020

Meeting the new standards of cleanliness: 5 signs of a safe hotel

The most effective strategies that big hotel chains use today to protect their customers. + Checklist of markers that show that the accommodation meets all safety requirements.

Hotelier studies: the “new normal” of travel and hospitality - a roadmap to recovery
Studies
July 10, 2020

Hotelier studies: the “new normal” of travel and hospitality - a roadmap to recovery

Hoteliers can always benefit from early planning and use available surveys as an aid to making decisions in the face of uncertainty. Here is a deep dive into statistics and studies that present the state of the hotel industry in 2020 and beyond.

VAT Rates Reduction for Hoteliers Starting from July 1
News
June 30, 2020

VAT Rates Reduction for Hoteliers Starting from July 1

The supportive measures of the stimulus package agreed between Germany’s governing parties include the reduction in VAT for hoteliers, which will come into force this Wednesday. VAT will be temporarily reduced until December 31. The VAT rate will be cut from 19% to 16% and the reduced VAT rate – from 7% to 5%.

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