HotelFriend magazine

5 steps of travel planning: dreaming, researching, booking experiencing, sharing. 20 - 30 hours spread out on average3 - 5 months - that’s how much time is spent in average for researching a trip.

The tourism industry in the EU has been rapidly growing since 2011, as the number of nights spent in all kinds of tourist accommodation, first of all in the hotels, has drastically increased from that time on.

Family vacation, destination weddings, last-minute getaways or business trips - whatever journey you plan, it is much easier to fulfill with the mobile phone. The advantages of the smartphones are striking, especially when it comes to preparations for the trip - discounts, check-in details, information about local sights, flight reservation and room booking.

Understand who your guests are and what they are looking for. If you want to be profitable and to provide keen and tough competition to the strong hotel leaders you must not only immediately react to all the changes of the world of technology but also identify your target audience and meet rising consumer expectations.

Every fourth hotel room in Germany (25,2%) was reserved through the OTA online portal. But what is the cost of these reservations for a hotel? Sell much more of your hotel without depending on the OTAs with their high fees.

Do you know Germany is the 3rd most popular country in the world among the tourists? The country receives 35 million visitors annually who spend, on average, USD 1000 per person for a trip.