Marketing

Search engine marketing (SEM) strategy you should implement for hotel promotion
Marketing
July 6, 2020

Search engine marketing (SEM) strategy you should implement for hotel promotion

Search engine marketing (SEM) strategy you should implement for hotel promotion to succeed in brand visibility and direct room booking acquisition.

The ultimate guest experience guide
Marketing
March 4, 2020

The ultimate guest experience guide

How to incorporate customer journey strategies and new technologies into your hotel business? Download Ultimate Guest Experience Guide by HotelFriend.

Ancillary revenue
Hotel Concierge Mobile App
February 25, 2020

Ancillary revenue: how to tap into the huge potential of selling services

How to generate ancillary revenue effectively. What to sell, and how to turn your hotel services into a lucrative income source.

Tips and Trends in Hotel Reputation Management 2019
Marketing
February 20, 2020

Tips and Trends in Hotel Reputation Management

Find out how to manage your hotel’s online reputation: tools, trends 2020, tips. Run your business correctly with HotelFriend.

GDPR is coming: is your hotel ready?
Marketing
February 17, 2020

The GDPR for hospitality: what’s to come in 2020

The General Data Protection Regulation – is a new EU Regulation which enhances the personal data protection of citizens and increases the obligations of companies collecting or processing data. The GDPR will apply to your company in case you use the personal data of EU citizens, even if it isn't based in Europe.

Hospitality and Tourism Marketing Trends 2020
Marketing
January 10, 2020

Hospitality and Tourism Marketing Trends 2020

HotelFriend analyzed all the marketing trends of 2020 and prepared an infographic with detailed description below. We hope it will help you to prioritize and focus on the most perspective directions of the promo campaign.

How can small hotels compete for bookings
Marketing
February 22, 2019

How can Small Hotels Compete for Bookings

Some helpful advice for owners of small hotels on how to increase bookings. Make your business much more successful.

The top trends for hoteliers to focus on
Marketing
May 24, 2018

The top trends for hoteliers to focus on

How to stand out from the crowd? What makes your product unique? How will the consumers know about you? - HotelFriend answers: don’t be afraid of technical innovations; focus on the guest satisfaction and quality over quantity; be active and use big data.

How to behave professionally on Facebook in 2018?
Marketing
March 29, 2018

How to behave professionally on Facebook in 2018?

Despite the scandal with Facebook and their algorithm change, this social network continues to lead by the amount of users (besides, it owns Instagram and WhatsApp now). More than 2 billion people come to Facebook every day, and they can potentially become your customers. You just need to use the right strategy and know what to avoid.

Mobile version as a priority
Marketing
March 28, 2018

Mobile version as a priority

Millennials can’t live without their smartphones - they use it for taxi ordering, food delivery or even dating. Travel planning is no exception. They use their phones on every step of their journey – from research and room booking to finding the attractions to visit.

HotelFriend