Marketing
Search engine marketing (SEM) strategy you should implement for hotel promotion
Search engine marketing (SEM) strategy you should implement for hotel promotion to succeed in brand visibility and direct room booking acquisition.
The ultimate guest experience guide
How to incorporate customer journey strategies and new technologies into your hotel business? Download Ultimate Guest Experience Guide by HotelFriend.
Ancillary revenue: how to tap into the huge potential of selling services
How to generate ancillary revenue effectively. What to sell, and how to turn your hotel services into a lucrative income source.
Tips and Trends in Hotel Reputation Management
Find out how to manage your hotel’s online reputation: tools, trends 2020, tips. Run your business correctly with HotelFriend.
The GDPR for hospitality: what’s to come in 2020
The General Data Protection Regulation – is a new EU Regulation which enhances the personal data protection of citizens and increases the obligations of companies collecting or processing data. The GDPR will apply to your company in case you use the personal data of EU citizens, even if it isn't based in Europe.
Hospitality and Tourism Marketing Trends 2020
HotelFriend analyzed all the marketing trends of 2020 and prepared an infographic with detailed description below. We hope it will help you to prioritize and focus on the most perspective directions of the promo campaign.
How can Small Hotels Compete for Bookings
Some helpful advice for owners of small hotels on how to increase bookings. Make your business much more successful.
The top trends for hoteliers to focus on
How to stand out from the crowd? What makes your product unique? How will the consumers know about you? - HotelFriend answers: don’t be afraid of technical innovations; focus on the guest satisfaction and quality over quantity; be active and use big data.
How to behave professionally on Facebook in 2018?
Despite the scandal with Facebook and their algorithm change, this social network continues to lead by the amount of users (besides, it owns Instagram and WhatsApp now). More than 2 billion people come to Facebook every day, and they can potentially become your customers. You just need to use the right strategy and know what to avoid.
Mobile version as a priority
Millennials can’t live without their smartphones - they use it for taxi ordering, food delivery or even dating. Travel planning is no exception. They use their phones on every step of their journey – from research and room booking to finding the attractions to visit.
