Marketing

Here are several predictions on OTAs further actions. Should we reinforce our direct channels of distribution or rely on intermediaries?

Recognizing the role of promotions, what are the best marketing strategies to use in this time of uncertainty? Let’s find out below.

What is the best choice for the hotel business: chatbot or live chat? And do we need to choose between the two of them?

In this article, we will focus on social media marketing tips, which hoteliers should implement in the post-COVID-19 era.

Search engine marketing (SEM) strategy you should implement for hotel promotion to succeed in brand visibility and direct room booking acquisition.

How to incorporate customer journey strategies and new technologies into your hotel business? Download Ultimate Guest Experience Guide by HotelFriend.

How to generate ancillary revenue effectively. What to sell, and how to turn your hotel services into a lucrative income source.

Find out how to manage your hotel’s online reputation: tools, trends 2020, tips. Run your business correctly with HotelFriend.

The General Data Protection Regulation – is a new EU Regulation which enhances the personal data protection of citizens and increases the obligations of companies collecting or processing data. The GDPR will apply to your company in case you use the personal data of EU citizens, even if it isn't based in Europe.

HotelFriend analyzed all the marketing trends of 2020 and prepared an infographic with detailed description below. We hope it will help you to prioritize and focus on the most perspective directions of the promo campaign.