Marketing

The future of OTAs: what to expect from their new adaptive strategies
Marketing
September 25, 2020

The future of OTAs: what to expect from their new adaptive strategies

Here are several predictions on OTAs further actions. Should we reinforce our direct channels of distribution or rely on intermediaries?

Promotional ideas to boost the hotel's occupancy in post-coronavirus time
Marketing
September 15, 2020

Promotional ideas to boost the hotel's occupancy in post-coronavirus time

Recognizing the role of promotions, what are the best marketing strategies to use in this time of uncertainty? Let’s find out below.

Hotel chatbots and live chats are the two big things in customer service in the post-COVID-19 world
Marketing
August 26, 2020

Hotel chatbots and live chats are the two big things in customer service in the post-COVID-19 world

What is the best choice for the hotel business: chatbot or live chat? And do we need to choose between the two of them?

Social media marketing for hotels in post-coronavirus times
COVID-19
August 13, 2020

Social Media Marketing for hoteliers in post-coronavirus times

In this article, we will focus on social media marketing tips, which hoteliers should implement in the post-COVID-19 era.

Search engine marketing (SEM) strategy you should implement for hotel promotion
Marketing
July 6, 2020

Search engine marketing (SEM) strategy you should implement for hotel promotion

Search engine marketing (SEM) strategy you should implement for hotel promotion to succeed in brand visibility and direct room booking acquisition.

The ultimate guest experience guide
Marketing
March 4, 2020

The ultimate guest experience guide

How to incorporate customer journey strategies and new technologies into your hotel business? Download Ultimate Guest Experience Guide by HotelFriend.

Ancillary revenue
Hotel Concierge Mobile App
February 25, 2020

Ancillary revenue: how to tap into the huge potential of selling services

How to generate ancillary revenue effectively. What to sell, and how to turn your hotel services into a lucrative income source.

Tips and Trends in Hotel Reputation Management 2019
Marketing
February 20, 2020

Tips and Trends in Hotel Reputation Management

Find out how to manage your hotel’s online reputation: tools, trends 2020, tips. Run your business correctly with HotelFriend.

GDPR is coming: is your hotel ready?
Marketing
February 17, 2020

The GDPR for hospitality: what’s to come in 2020

The General Data Protection Regulation – is a new EU Regulation which enhances the personal data protection of citizens and increases the obligations of companies collecting or processing data. The GDPR will apply to your company in case you use the personal data of EU citizens, even if it isn't based in Europe.

Hospitality and Tourism Marketing Trends 2020
Marketing
January 10, 2020

Hospitality and Tourism Marketing Trends 2020

HotelFriend analyzed all the marketing trends of 2020 and prepared an infographic with detailed description below. We hope it will help you to prioritize and focus on the most perspective directions of the promo campaign.

HotelFriend