November 18th, 2022

MICE For Hoteliers: Importance, Challenges And How To Benefit From It

A deeper insight into the MICE industry and its nearest future. How to attract MICE travelers and gain more profit for your hotel? Is this sector still relevant during the pandemic? Let’s look into these and other related questions in more detail.

June 22nd, 2022

Online reputation management: 10 Tips on ORM for hotels

What does online reputation management mean? Consequences of reputational damage. How to improve a hotel's web reputation? 10 Tips on ORM for hotels by HotelFriend.

March 12th, 2021

Google Makes Hotel Booking Links Free For Every Hotel

Now your property may appear twice on the same page: in the Hotel Ads slot and in a free listing. The organic links will be displayed right after the sponsored ones. Those who are interested in your offer will be redirected to your website to make a booking.

February 18th, 2021

Hospitality and travel trends for 2021 and beyond

In this article, we will look at some trends that will impact the hospitality and travel industry. Also, we’ll make some predictions for 2021 and beyond to help you anticipate any changes, and stay relevant.

December 8th, 2020

Sources of revenue during the health crisis: Day-use bookings, WFH, coworking

November 23rd, 2020

5 simple Black Friday strategies to boost bookings in your hotel

Seize the moment and take action – our tips on Black Friday sales strategies will help you to be a successful hotelier.

October 26th, 2020

6 steps to improve your hotel’s website and conversion rate

Building one from scratch is quite a baffling task. However, if you already have a website, in our article you can find inspirations on how to ameliorate it and make it more user-friendly.

September 25th, 2020

The future of OTAs: what to expect from their new adaptive strategies

Here are several predictions on OTAs further actions. Should we reinforce our direct channels of distribution or rely on intermediaries?

September 15th, 2020

Promotional ideas to boost the hotel's occupancy in post-coronavirus time

Recognizing the role of promotions, what are the best marketing strategies to use in this time of uncertainty? Let’s find out below.

August 26th, 2020

Hotel chatbots and live chats are the two big things in customer service in the post-COVID-19 world

What is the best choice for the hotel business: chatbot or live chat? And do we need to choose between the two of them?