Enhance your hotel visibility - Offer self-service experiences - Improve brand awareness

White label app development for better brand recognition

Bring all your hotel innovations within one app, starting from mobile check-in and out to digital key, promotions, loyalty programs, guest messaging, and notifications. Reduce touchpoints and ensure employees' and guests' safety and wellbeing are maintained.

Get your own branded app for iOS and Android devices

Provide your guests with contactless check-in/out and room entry

Reduce the usage of paper printed every day

Engage guests and encourage orders through the app

Pick a plan Book a demo
White label app development
HotelFriend PMS setup

Ready-made white label app from HotelFriend

You can choose one of the following white label app options:

1. Basic functionality

We get the App with a basic set of features and a custom look and feel. You will be able to change the logo and the colors at any time.

2. Own custom design

We create an App with common features that looks like your own and is customized to reflect your hotel brand’s image.

3. Full custom

We create a fully custom App with a great user interface and all must-have features for the hospitality business. Plus, you’ll be able to change the app as you want to.

Drive your sales with mobile convenience

A proven solution easily available and affordable for your hotel business

*54.8% of global website traffic is mobile.

Speed up coming back to normal by providing guests with everything they need through their own mobile phones.

Offer a seamless guest experience and increase loyalty by launching marketing campaigns within your own app.

Make it easier for guests to see the benefits they can get by booking their next stay directly.

Enhance your brand image and be known as an innovative hotel.

* According to Statista

Put guests' safety and convenience first

Be always there with your customers throughout their entire journey. Your guests can use the app before, during, and post-stay while health and safety measures maintained. No more queues at the Front Desk, no more communication issues but, in return, speedy check-in, mobile room entry, contactless orders, and instant payments through guests’ mobile phones.

Put guests' safety and convenience first
Let your guests choose how they want to engage with you

Let your guests choose how they want to engage with you

As the mobile app integrates with HotelFriend PMS, you can take the customer experience to the next level. You provide your guests with self-service options when customers can completely avoid person-to-person communication and chat with your staff when they want.

Give all the information your guests need at their fingertips

Guests get access to all the data, including recommendations on things to do, directions, services your hotel offer, restaurant menu, all the facilities like spa or fitness center, and much more.

Give all the information your guests need at their fingertips

Wondering how to become a tech-savvy hotel?

Provide self-service technology and cater to your mobile-friendly guests with your own branded mobile app!

Select your plan
Get a high-quality app when no coding skills are required

Get a high-quality app when no coding skills are required

You don’t have to worry about the development process as well as the app maintenance at all. You get a well-functioning app while our team of developers and QA experts keeps tracking the app’s performance.

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What you get

«Just launched our app. We are delighted with how our AA Concierge app has turned out. The HotelFriend team has developed a white label app that is performing well. It is always responsive to our guests’ inquiries. So far, guests are happy with the functionality, design, and customization. And so are we.»

Alp Hotel

Engelberg, Switzerland

Success Stories

Fair Pricing

HotelFriend F.A.Q.

HotelFriend F.A.Q.

What is a hotel white label app?
A hotel white label app is a mobile app with the hotel’s own branding that is developed by a third-party company.
Can we represent our hotel logo and name when downloading the HotelFriend Guest Concierge mobile app?
Yes, it is possible. To do this, you need to contact a HotelFriend specialist, provide more detailed information about the desired changes, and order a white label implementation service.
Can my guests use the mobile app to open room doors in the hotel?
Yes, sure. When integrating a system, you can create certain groups of keys for your guests. When using the application, guests will be able to open the doors of the room.
Can I accept payment through the app?
Yes. We use Stripe as our payment processor. It is a convenient payment system to receive and process payments online. If Stripe is connected to the HotelFriend system, there is no need to enter the payment details manually – all data will be updated automatically. Check out our full step-by-step instructions on how to connect Stripe here.
How to get started with the Concierge application?
To get started with an app, you should first click on the Concierge module on the left side menu. In the main tab, fill in the data fields with the Wi-Fi name and password. If necessary, you can click on the “+” button and add the data of additional access points.
In the Fast check-in / check-out block, you can allow guests to make a fast check-in on their own by letting them submit their personal data, attach photos of the documents, and leave a signature in the app.
To enable your guests to pay for orders, you need to turn on the online payment system in the PMS. Please, check out this help page for more detailed information.
How to place a digital order with HotelFriend Guest App?
HotelFriend Concierge Guest App allows customers to place an order with delivery available 24/7, right from their smartphones. Digital orders can be paid for with any preferred method and at any convenient time.
Here's how guests are going to place their orders via an app:
1. Customers familiarize themselves with the hotel and all its offers.
2. They choose a service, set date, and time options.
3. They can leave a comment on the service if needed.
4. They can choose other services.
5. Customers can create an order without payment.
6. They can set a specific date and time.
7. Guests pay online with the preferred method.
All the hotelier needs to do is to confirm the order and receive payment.
I want to set up services for my digital menu. How can I do it?
Great decision! To create your own menu, please open "Options" and go to the "Services" tab. In the upper right corner, click the "Create service" button. After that, you will be able to specify the name of the service, the name of the department, service category, and service waiting time. In addition, you will be able to add images and descriptions. If you run into difficulties at any stage of creating a menu, please check out this help page.
Is it possible to place an order with the guests who have a group booking?
Any guest can order service at your hotel, regardless of whether they have a reservation or not. This option is also available for group bookings. To do that, you need to select the Orders module and then click on the “Add order” button. After that, find the services of interest in the new window, click the “+” button to add services to the basket, and then mark the checkbox named “On Group”. Finally, fill in the required fields with data, click on the “Add items to Order” button and place an order.
Is it possible to split an invoice for a few guests?
In our system, you can split the invoice for several guests. This can be done in such modules as Reservation and Order.
The split payment option also lets you add two or more different payment methods to one invoice. If the payment doesn’t match the invoiced amount, the customer will have several options to handle the open amount: a partial payment, banking fee, or commission.

HotelFriend Features

Hotel Management


Department Management

Employee Management

Room Management

Hotel Dashboard


Maintenance Management

Mobile Hotel Live Chat

Operations Outsourcing

Task Management

Finance & Payment

Accounting and Document

Payment Management

Reporting System

Booking Balance

Digital Cash Book

Revenue Management

Room Rates

Service Management

Guest Relations

Guest Management

Booking Request, Offer

Self Check-In

Guest Communications

Communication Automation

Digital Marketing

Hotel Website Development

Destination Management

Deal, Package Composer