Google Hotels Integration in HotelFriend
HotelFriend’s integration with Google Hotels helps your property gain visibility among millions of potential guests actively searching for accommodations on Google Search and Google Maps.
Your official rates and availability are displayed directly within your Google Business Profile, making it easy for travelers to find and book with you – without extra effort or commission fees.
What is Google Hotels?
Google Hotels is part of Google’s travel search experience. When users search for hotels in a specific location (e.g., “hotels in Berlin”), Google displays a list of properties with details such as pricing, photos, guest reviews, and booking options.
These listings can include links from online travel agencies as well as a direct booking link to your official website. With HotelFriend’s integration, your property’s own rates can be displayed alongside OTA listings, giving you greater control and a stronger presence in the booking journey.
- Your rates, availability, and direct booking link are automatically synced and kept up to date in real time.
- Guests see your direct website link displayed in the hotel search module on Google Search and Maps.
- Clicking the link takes guests straight to your hotel’s booking engine, resulting in commission-free, direct reservations.
- Travelers can compare your official rate with OTA listings and choose the best option – which often encourages them to book directly.
What the integration offers
When your HotelFriend PMS is connected to Google Hotels:
This integration increases your visibility where it matters most and helps you maximize direct revenue without additional marketing costs.
- For new customers
- For existing customers
How to enable the integration in the HotelFriend system
When purchasing a Select or Enterprise package, simply add the Google Hotels integration during checkout. It will be activated automatically during your account setup.
If you already use any HotelFriend PMS package, just contact our Support team to request the Google Hotels integration. We’ll handle the setup for you. Please note that additional fees may apply.
