HotelFriend at ITB Berlin 2026
Meet HotelFriend at Stand Nr.102 Halle 7.1C
3 - 5 March
Messe Berlin, Germany
Event highlights
Explore Industry Trends & Innovation
Discover the key trends shaping the future of hospitality and travel — from hotel digitalization and automation to operational efficiency and guest experience innovation.
Discover Cutting-Edge Solutions
Explore the latest technologies redefining hotel operations, including modern PMS platforms, automation tools, integrations, and scalable digital ecosystems for hotels.
Pre-Book a Meeting with HotelFriend
To make the most of ITB Berlin, we recommend pre-booking a meeting with our team. This allows us to focus on your specific operational challenges and discuss how HotelFriend can support your hotel’s digital transformation.
We are also happy to connect spontaneously during the event.
Book a Meeting | Contact Us
More on ITB Berlin
ITB Berlin is the world’s leading travel trade show, bringing together travel, hospitality, and tourism professionals from over 180 countries. The event attracts thousands of exhibitors and high-level decision-makers, making it a key platform for networking, partnerships, and innovation across the global travel industry.
Everything Your Hotel Needs
One System by HotelFriend
End-to-End Hotel Digitalization
Digitalize every corner of hotel operations. Replace fragmented tools and manual processes with a centralized platform that brings transparency, consistency, and control across the entire property.
Smart Automation Across All Departments
Automate workflows across front office, back office, and beyond. HotelFriend PMS helps teams work faster and reduce errors by automating repetitive tasks and streamlining daily operations across departments.
One Modular Ecosystem. Less Manual Work.
Reduce manual work through one modular hotel management ecosystem. Choose exactly the modules your hotel needs and combine them into one seamless system.
Built to Scale with Complex Hotel Operations
Designed for growing and complex hotel operations. Whether you manage a single large property or multiple locations, our platform supports increasing operational demands without adding complexity.
Get a Personalized Demo Tailored to Your Hotel’s Needs