01
Pick a time
Tell us which day and time suit you and we will keep a slot free. Prefer to improvise? Walk-ins are welcome too.
Meet us in Berlin · 2027
Meet HotelFriend at ITB 2027 in Berlin
About the Event
Better Hospitality. Happier Guests. See You in Berlin with HotelFriend!
ITB Berlin 2027 is one of the world’s leading travel trade shows, bringing together tourism professionals, travel companies, hotels, and technology providers from around the globe. It’s the place to discover the latest travel trends, compare solutions, and connect with industry partners face to face.
Our stand is all about meaningful conversations, not sales pitches. Bring us a real challenge you face in your daily operations, and we’ll show you how HotelFriend works through it with you, live in the software. Whether you run an independent hotel, a holiday park, a serviced apartment business, or a group of properties, we’ll start with your needs and find the right solution for your business.
ITB Berlin starts in...
At Our Stand
What to expect
Running a hotel leaves little time for real conversations. At ITB, you can finally sit down with the HotelFriend team.
See the software running
A guided walk through a real booking on the actual product, from the first inquiry to the final invoice. No slides.
Talk it through with an expert
Describe your property, your current systems and your plans. We will point out what is worth changing first and what can stay as it is.
The guest journey on mobile
Pre-arrival messages, digital check-in and service requests from a phone, while your team keeps the personal touch.
Rates, channels and direct bookings
See how the Channel Manager keeps prices and availability aligned everywhere, and how to steer more guests to your own booking engine.
Billing without the paperwork
Automatic payments and invoices that follow the stay as it changes, from the first deposit to the final bill.
Packages and add-ons
Put together packages, offer breakfast, spa visits or excursions at the right moment, and manage vouchers in one place.
Plan Your Visit
Make the most of your day at ITB
ITB is big, so a little preparation goes a long way. Here is how we suggest you approach it.
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Find Hall 7.1c
Head to Stand 104, meet the team and see the product up close. Bring your questions, your numbers or your toughest use case.
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Leave with a plan
We note down what fits your property and, if you like, set up a follow-up call or an online demo once you are back at your desk.
Visit Us in Person
Finding Stand 104
Head for Hall 7.1c at Messe Berlin and look for stand number 104. ITB takes place from March 16 to 18, 2027, and the grounds are large, so check the current hall plan at itb.com before you set off. Conversations can be as short as ten minutes or as long as a full demo, whatever suits your schedule.
Messe Berlin
Messedamm 22, 14055 Berlin, Germany
Hall 7.1c · Stand 104
Messedamm 22, 14055 Berlin, Germany
Hall 7.1c · Stand 104
Let’s talk
Reserve a slot, or just walk up
Send us your preferred day and time and we will confirm by email. Rather keep your schedule open? Stand 104 in Hall 7.1c welcomes visitors throughout ITB Berlin, March 16–18, 2027.