Boost your brand with digital marketing

Hotel Marketing for effective business promotion

Get a ready-to-use website and marketing tools to build online presence and increase conversions. Sell your hotel on the world’s leading marketplaces, improve your strategy with in-depth analytics and create on-brand email campaigns.

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Hotel Marketing
Get a solid foundation for your online business
Get a solid foundation for your online business icon

Get a solid foundation for your online presence

Many hoteliers have no idea what to do first when launching a hotel and what basic tools to buy for successful online promotion.

With HotelFriend, that’s no longer a problem! Our Grow package includes all the necessary instruments to elevate your business and help you succeed.

Get everything you need to power your online presence, and showcase your rooms and services at their absolute best. Our team of professionals will help you with SEO optimization, promotion, direct bookings, and other hotel marketing challenges.

That’s how it works icon

That’s how it works

From analytics to email automation, our Grow and Enterprise packages include a full set of tools for successful online promotion.

If you don’t have your own website and need one, let us take care of it. Our expert team can create a full-fledge SEO-friendly website to help your online business grow.

Reach target audience with official website icon

Reach target audience with official website

Win easy access to new clients and sell rooms with no commission via your own website with an integrated Booking Engine. Our team will help you to create one from scratch so that you could promote your services, deals, packages, arrangements, reach a broader audience, and increase sales.

Reach target audience with official website
Expand your market with OTA
Expand your market with OTA icon

Expand your market with OTA

Increase online visibility of your property by getting listed on major booking platforms, such as Booking, HRS, and Expedia. Connect to the lead and niche channels from a selection of over 178 platforms available to you at any time. Conduct your business without any worries .

Grow online presence with HotelFriend marketplace icon

Grow online presence with HotelFriend marketplace

Make your rooms more easily available with commission-free listing at our marketplace. Improve your web presence with one more distribution channel – share your policies, rates, availability, and what makes your property special. Regain control over distribution by placing your rooms on a transparent platform, free of banner ads.

Grow online presence with HotelFriend marketplace
Upsell rooms with a Booking Offer
Upsell rooms with a Booking Offer icon

Upsell rooms with a Booking Offer

Benefit from a powerful marketing tool that helps you to sell the right type of room to the right guest. Provide room options that match specific preferences of your client in an email with a link to the booking page, enabling them to book instantly. Prepare your promotions and send them to prospects all year round to maximize occupancy.

Engage and retain guests with email marketing icon

Engage and retain guests with email marketing

Move every prospect closer to becoming your client with automated email campaigns. Keep them up-to-date on every stage of the booking process via notification and confirmation emails. Include information about upcoming events or special offers, and reach more customers without tedious manual input.

Engage and retain guests with email marketing
Share useful info with Guestbook App
Share useful info with Guestbook App icon

Share useful info with Guestbook App

Enhance your sales by sharing attractive and interesting content about the place where your hotel is located: region overview, city guides, events, etc. Present all the deals available at your property, so that visitors can choose an offer matching their budget and preferences.

Optimize future campaigns with analytics icon

Optimize future campaigns with analytics

Use analytical tools on the Dashboard to know what works best for your business. Get insights on how to better engage with your clients with consistently displayed customer analytics. Learn about the common order preferences, the amount of money spent by each guest, and see which sources of bookings provide steady income.

Optimize future campaigns with analytics
Process online transactions with Stripe
Process online transactions with Stripe icon

Process online transactions with Stripe

Let your guests book and pay for the booking online via a seamlessly integrated Stripe payment gateway. Accept all major credit cards or digital wallets to receive quick and secure transactions from your customers.

Looking for ways to elevate your online presence?

Use marketing tools to successfully engage with your future customers

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What you get

Ready-to-use website icon

Ready-to-use website

+ Domain hosting services

Entrust us with the challenging task of creating a full-fledged website for your business. We will take over its design, development, and maintenance to help you improve direct sales of rooms and services.

Online visibility and SEO check icon

Online visibility and SEO check

+ Free listing at

Promote your brand by getting listed on the major OTAs and a HotelFriend platform. Here, we will create unique SEO-friendly content to help your property rank higher on Google.

Robust analytics icon

Robust analytics

+ Optimized performance and marketing

Gather all the essential data about customer behavior in one place. Ensure the efficiency of your marketing campaigns by always having relevant and reliable information at your fingertips.

Email automation icon

Email automation

+ More promotional opportunities

Send your guests automated emails containing the best booking options along with current discounts and promotions.

Instant payments icon

Instant payments

+ Multiple currencies support

Meet the expectations of your clients by giving them an opportunity to pay cashless in any world currency.

Advertising services icon

Advertising services

+ Increase in leads and customers

On request, we can help you promote your property on Facebook and YouTube using Google Ads. No need to hire marketing companies – our specialists will take care of everything, putting your property out in the best possible light.

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At Six - five star hotel in Stockholm, Sweden
Customer about the product

We’ve decided to go with the Grow package as it has everything that we need to successfully run our B&B. This is a very nice tool with clean interface and dashboard that helps us to see where we stand. It’s also super helpful with automating email campaigns and converting more clients through your website.

At Six - five star hotel in Stockholm, Sweden

Success Stories

Fair Pricing

HotelFriend F.A.Q.

HotelFriend F.A.Q.

What kind of hotel marketing assistance do you provide?
HotelFriend can help you streamline everything related to marketing and promotion with tools included in our Grow or Enterprise package. You will be able to sell your hotel rooms on OTAs via Channel Manager, improve your email marketing campaign with automated emails, use analytics from Dashboard to know what works best for your business, and instantly receive payments online.
If you need your own website, we can make one for you for an additional fee. We will fill it with relevant content optimized for search engines to achieve a higher ranking on Google.
How do I switch from my old system to HotelFriend?
You can export data from your old system and import it into the HotelFriend system by adjusting the necessary settings with the help of HotelFriend employees.
How do I proceed to sell rooms on, Expedia, HRS, and other OTAs?
Getting the hotel set up on these platforms is easy and happens in a standard way. Here, the Channel Manager helps a lot: many properties use it to maintain rates and availability on the OTAs. Here you will find basic steps on how to sell your rooms on any OTA with the HotelFriend Channel Manager.
How do I create a Booking Offer?
You can create a Booking Offer in the same way as a standard booking. It can be created either in the Reservations module or on the Front Desk. Click Add Booking, fill in all the fields with the required information, and tick the checkbox next to the Booking Offer option. After that, the guest will receive an email with all the necessary information.
What can be sent as a Booking Offer?
You can send both regular and discounted bookings, group bookings for corporate clients, as well as deals with bookings as a Booking Offer.
What happens 72h after sending a Booking Offer?
After receiving the Booking Offer, the client must either confirm or reject it within 3 days. If the client ignored the email, the system will automatically delete the Booking Offer 72 hours later. After that, the hotelier can send the Booking Offer again.
What kind of data will be displayed on the Dashboard?
Our Dashboard helps hoteliers to get a comprehensive overview of the hotel’s key data in a glimpse. Here, you can view all the key metrics about reservations, arrivals, departures, rooms, housekeeping statuses, tasks, and comments. Moreover, you’ll be able to see which sources of bookings work best for your property so that you can adjust your marketing campaign according to these insights.
Is it possible to show the first and last name of the person in charge of our property in the automated emails?
Yes, it is! First, you need to specify the employee as a Representative in the employee settings. Further, in the Greetings section of the Email Templates settings, please, use the following expression in curly braces: {name} {last_name}.
Which payment system will be used for fast payment?
We integrate with Stripe – a convenient payment system, which can securely receive and process payments online. Connecting Stripe to HotelFriend is a cinch, you just have to follow these instructions.

HotelFriend Features

Hotel Management


Department Management

Employee Management

Room Management

Hotel Dashboard


Maintenance Management

Mobile Hotel Live Chat

Operations Outsourcing

Task Management

Finance & Payment

Accounting and Document

Payment Management

Reporting System

Booking Balance

Digital Cash Book

Revenue Management

Room Rates

Service Management

Guest Relations

Guest Management

Booking Request, Offer

Self Check-In

Guest Communications

Communication Automation

Digital Marketing

Hotel Website Development

Destination Management

Deal, Package Composer

Ready to get started?

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