September 15th, 2020

Promotional ideas to boost the hotel's occupancy in post-coronavirus time

Recognizing the role of promotions, what are the best marketing strategies to use in this time of uncertainty? Let’s find out below.

Hotel Management
September 10th, 2020

Total-Room-Inventory methodology: why is it so important in the post-COVID-19 times

Applying these two methodologies will give you the advantage of understanding both the market and your place in it.

August 26th, 2020

Hotel chatbots and live chats are the two big things in customer service in the post-COVID-19 world

What is the best choice for the hotel business: chatbot or live chat? And do we need to choose between the two of them?

August 13th, 2020

Social Media Marketing for hoteliers in post-coronavirus times

In this article, we will focus on social media marketing tips, which hoteliers should implement in the post-COVID-19 era.

August 11th, 2020

European Green Deal against the background of coronavirus: the priorities for the hotel industry

Here are some steps hoteliers can take to achieve the climate-neutral, set out in the policy areas of the European Green Deal.

August 4th, 2020

Meeting the new standards of cleanliness: 5 signs of a safe hotel

The most effective strategies that big hotel chains use today to protect their customers. + Checklist of markers that show that the accommodation meets all safety requirements.

July 10th, 2020

Hotelier studies: the “new normal” of travel and hospitality - a roadmap to recovery

Hoteliers can always benefit from early planning and use available surveys as an aid to making decisions in the face of uncertainty. Here is a deep dive into statistics and studies that present the state of the hotel industry in 2020 and beyond.

June 30th, 2020

VAT Rates Reduction for Hoteliers Starting from July 1

The supportive measures of the stimulus package agreed between Germany’s governing parties include the reduction in VAT for hoteliers, which will come into force this Wednesday. VAT will be temporarily reduced until December 31. The VAT rate will be cut from 19% to 16% and the reduced VAT rate – from 7% to 5%.

June 24th, 2020

Coronavirus impact, the evolution of customer’s preferences, and a technological revolution in the industry

In this article, we are going to reveal changes and trends, which will contribute to the progress in the hotel industry.

June 12th, 2020

Digitization of the hospitality industry - Episode 3 with Frank Wagner

Here is the third episode of our HotelFriend Podcasts. In this episode, industry expert Frank Wagner gives an overview of the current market situation in the hotel industry.