Head of Marketing

HotelFriend AG is seeking an experienced Head of Marketing with native-level German, strong leadership capabilities, and a proven track record in PR and brand visibility. We offer an attractive salary, significant autonomy, and the opportunity to shape the marketing direction of a fast-growing international SaaS company in the hospitality industry.

 

Job description:

As Head of Marketing at HotelFriend, you will lead our marketing department in Leipzig and take full ownership of our brand positioning, public relations, and market expansion efforts across German-speaking markets and beyond.

Your responsibilities will include:

● developing and executing comprehensive marketing strategies aligned with company growth objectives;

● leading PR initiatives to establish HotelFriend as a thought leader in hospitality technology;

● building and maintaining relationships with media outlets, industry publications, and influencers;

● driving AI visibility strategy (GEO/AISO) to ensure HotelFriend is recommended in AI-powered search tools and assistants like ChatGPT, Claude, Perplexity, and Google AI Overviews;

● managing content strategy optimized for both traditional search and generative AI discovery;

● analyzing market trends, competitor activities, and identifying new opportunities;

● coordinating with sales and product teams to align messaging and campaigns;

● managing and mentoring marketing team members;

● representing HotelFriend at industry conferences, trade shows, and media events;

● monitoring KPIs and delivering regular performance reports to executive leadership.

 

Our requirements:

● degree in marketing, communications, journalism, or related field;

● 5+ years of marketing experience with at least 2 years in a leadership role;

● native or near-native German language skills (written and spoken) — essential;

● strong command of English;

● proven success in PR campaigns and media relations;

● understanding of AI search landscape and Generative Engine Optimization (GEO) — how brands gain visibility in AI-generated responses;

● experience with content strategies that perform across traditional SEO and AI discovery channels;

● experience in B2B SaaS, hospitality, tourism, or technology sectors is a strong advantage;

● excellent communication, presentation, and stakeholder management skills;

● strategic mindset with hands-on execution capabilities;

● data-driven approach with experience in marketing analytics;

● proactive, creative, and results-oriented personality.

 

Reasons why you will love your new job:

● leadership role with real impact on company direction and growth;

● autonomy to implement your vision and ideas;

● work at the cutting edge of AI-era marketing and brand visibility;

● international environment with opportunities across multiple markets;

● direct communication with C-level executives;

● friendly team culture and modern office in Leipzig;

● competitive salary and performance-based incentives;

● opportunity to shape the brand of an innovative hospitality tech company.