The desktop version is being replaced - the apps are ruling the online world.
If you don’t have an app for your product / company, then make sure your website is available on mobile devices.
Stay accessible!
The new must-have in the online area are the messenger functions. The most famous messengers are WhatsApp and Facebook Manager.
Nowadays almost every company has a Facebook account. So use all the possibilities given to you and stay in touch with your customers.
Did you know?
Newsletters can also be sent via Facebook (including the option to unsubscribe from the newsletter).
Stay up-to-date and do not miss on the opportunities! When guests comment or like your article, they can automatically create messages that are sent directly via Facebook Messenger.
It offers a great opportunity, because the opening rate of Facebook Messenger is 85%.
Expedia’s customers now receive messages with specific offers via Facebook. Consumers can even easily book the holiday via messages from Expedia.
Determine your desired customers
It is important to address all your activity (Facebook content, newsletters, news, offers) to the targeted audience, not to all customers.
Little tips for Facebook
Fanpages provide relatively little communication between you and your guests / customers. It would be better to start a Facebook group.
Members of the group can write articles, small texts or reviews and your group will appear in the timeline automatically - the range increases tremendously.
Conversation is the new lead
All these benefits offered by Internet should be exploited. However, do not miss the right moment to get into a one-on-one conversation with your customers. There are mail distribution systems for that (such as Tiny Chat or ClickTip), so you will be able to send newsletters. As soon customers open the mail, you will receive a notification and can call them without hesitation.
How does the best website look like?
It is filled with Emotions. Logic. Anxiety. These are three points your customers typically go through before they buy your product.
Emotionality is the big trigger. Customers do not always decide on the price when making a purchase, the gut feeling aids decision-making much more.
90% of all decisions are based on the emotions. The rest are made by logical reasoning.
So you provide your customers with logical arguments that will dispel any possible doubt.
You should build your website including these three components:
Emotions:
- 1. Headline
- 2. Sub-headline
- 3. Address problem / bottleneck
- 4. Set the benefits / give a lookout & provide an incentive to continue reading
- 5. Set the scene and make your customers think that you understand their problem
- 6. Find the way to solve this problem?
- 7. What advantages would bring this solution?
- 8. Add a list of benefits
Logic:
- 9. Proofs from external experts
- 10. Empirical facts
- 11. Customer success
- 12. Strengthen confidence?
- 13. Execution prices and CTA (Cisco Trust Agent): What do you get + how much it costs normally + how much it costs now?
- 14. Bonus gifts: what do you get + what is the value of your product + scarcity (timer: this offer is only valid for 5 hours ...)
Anxiety:
- 15. Limiting anxiety: time or quantity scarcity
- 16. Status quo anxiety: which way are you going? What happens afterwards?
- 17. CTA (call to action) incl. bundle visualization and security repetition
- 18. The final part and P.S. - If the customers are active and click on Info button, they can be contacted immediately.
- 19. Upselling.
Public relations: Stephanie Moench
