Thanks for a great Fair time 2018!

Thanks for a great Fair time 2018!


HotelFriend has been to the „Reisemesse Dresden“: Intergastra in Stuttgart, Internorga in Hamburg and ITB in Berlin. Our presentation of the latest software version was discussed a lot and drew attention of the interested parties.


HotelFriend is the first hospitality platform which provides an innovative solution for every step of the traveler’s journey. It is designed to attract new guests through the web marketplace and turn them into regular customers and is based on three elements:

The best tools for hotel management are implemented in one convenient program — HotelFriend cloud-based hotel software. It covers the hotel work organization, direct room & service sales, simplifies the processes of serving guests making their stay at the hotel even more comfortable.

The user gets all necessary information about the hotel, its infrastructure, rooms, services, special offers & arrangements (deals) from the website or the mobile application, and can quickly place an order that will be immediately received by the HotelFriend system for processing. The communication between hotel and guest is reaching a new level with the help of HotelFriend: it allows travelers to fully enjoy their stay. In the age of digitization, there are no limits to fantasy.

We have indulged desires of the hoteliers and as a result created HotelFriend — a complex but efficient and versatile software.


ITB Berlin — the worlds' leading travel trade show

With around 150,000 trade visitors from Germany and abroad, the International Tourism Exchange in Berlin ended successfully. It was a great and inspiring fair. The organisators of the fair arranged a large-scale event that included latest technologies and interesting presentations with beautiful individual booths.

Digitisation was one of the hottest topics, and not only on the ITB. Everyday new digital products appear on the market. The hoteliers have lots and lots of options and it is hard to choose the right one.

Zurab Pololikashvili, General Secretary UNWTO and Besarioni Kamarauli, Chairman HotelFriend AG

Zurab Pololikashvili, General Secretary UNWTO and Besarioni Kamarauli, Chairman HotelFriend AG

None of the current products can offer an all-in-one solution, unlike the HotelFriend system, where all the working processes are streamlined, simplified and controlled from anywhere with any device. The workload is optimized — analysis, checks and reviews are automatically created. This system is aimed to ensure comfort of the travelers.

HotelFriend took the challenge and developed this unique software. It even made a big impression on the World Tourism Organization (UNWTO) representatives. The Secretary-General Zurab Pololikashvili was also very impressed by our product. He considered our product a gamechanger. The digitization is also a subject under discussion in the UNWTO, and for this reason we decided to work together. Equally important are also established contacts with hotels and hotel chains.

Internorga — Hello Hamburg!


One HotelFriend team was at the ITB in Berlin – at the same time our second team visited the Internorga in Hamburg to represent our product at the newcomers area under the motto: „Innovative. Inspiring. International.“ Over 1.000 exhibitors and companies were representing their products on over 100.000 m². We established contact with many other companies and hoteliers and discussed our software in order to make it even better.

Over 250.000 visitors came to these two events. We hope that everybody had a great time — so did we. We are looking forward to the next trade fair season. If you didn't visit fairs but you want to get to know us better now — visit our website We are available for all questions and requests.

HotelFriend AG
Friedrichstrasse 171
10117 Berlin

Public relations: Ralph Eichelberger

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